TL\NY worked with SONY to up their social media game–creating content for the holiday season, tentpole activations, and year-round platforms. Above all else, the goal has always been to create a strong emotional connection with the SONY consumer, rather than simply pushing product. We've collaborated to hone in on what the SONY brand loyalist is looking for, and for new and creative ways to engage them. I worked as Lead Copywriter on all social content for SONY.