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work experience
Creative Director - Marketing Knot Standard
January 2022 - June 2024
New York, NY
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Oversaw creation and delivery of all creative assets for the Knot Standard brand; supervised and mentored
Digital Designer and marketing interns -
Defined, executed, and amplified the Knot Standard brand voice across every platform and for every
custom clothing client -
Owned all copy for email, social, web, video, print, UX, magazine, B2B, internal, in-Showroom, and PR
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Constantly refreshed copy on site, launched multiple new collections and product campaigns, oversaw pre-shoot, storyboarding, and direction on multiple campaign and collection shoots
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Partnered businesses included Nordstrom, Brooks Brothers, and Bloomingdale’s
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Partnerships included Los Angeles Rams, Spring Place, NYCFC, Atlanta United, and Meermin Mallorca
Head Copywriter + Content Strategist
Knot Standard
June 2019 - December 2022
New York, NY
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Defining, executing, and amplifying the Knot Standard brand voice across every platform and for every custom menswear client
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Refreshed all copy on site, launched multiple new collections and product campaigns, led creative direction on multiple collection and product shoots
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Owning all copy for email, social, web, video, print, UX, magazine, B2B, internal, in-Showroom, and PR
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Partnerships include Los Angeles Rams, Spring Place, NYCFC, Atlanta United, and Meermin Mallorca
Lead Senior Copywriter
TracyLocke
May 2014 - May 2019
New York, NY
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Created a wide array of original copy for Johnnie Walker, Captain Morgan, Smirnoff, Guinness, Pepsi, Heineken, SONY, Anheuser-Busch, HP, BJ’s Wholesale Club, Chase, Perfetti Van Melle
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Lead writer on a range of tentpole and shopper programs for Diageo brands including Guinness, Zacapa, Tanqueray, Smirnoff Ice, and Baileys
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Lead writer on Kellogg's tentpole and shopper programs for Cheez-It, Pringles, and Rice Krispies Treats
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Ideated and wrote treatments, scripts and storyboards for ongoing series of SONY vignettes
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Created ongoing social content for the SONY brand and Sony Square NYC social channels
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Created headlines and shopper activation ideas across the Anheuser-Busch calendar: NFL, summer, co-branded tentpole events for Budweiser and Bud Light
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Lead writer on Heineken’s “What’s Your Play?” Twitter program during the 2015 and 2016 football playoff seasons; promotion led to a 1% lift in YoY sales during Q4 2014 (100k+ incremental cases sold)
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Lead writer for Heineken’s BtL partnership with MLS; created original POS, digital, print and promo copy and content to connect with premium beer drinkers and millennial soccer fans in America
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Crafted the key headline for HP’s 2014 hybrids lineup featured on brand site, in Best Buy stores, and used as “#BendTheRules” global social media campaign
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Director of Photography and scriptwriter for a series of 12 BJ’s Facebook videos
Content Strategist
Annotary
April - October 2013
New York, NY
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Collaboratively planned, developed, created and improved content
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Provided research, insights and strategic support to help establish Annotary as a go-to research tool on the web
Copywriter - Freelance
Luminary Labs
June - July 2013
New York, NY
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Researched, created and edited user-facing website, blog, and social media content to successfully launch Health Data Challenges project from initial concept
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Fully managed CMS workflow and provided QA support
Copywriter + Community Manager,
Verdino LLC
January - October 2012
New York, NY
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Collaborated with Principal Strategist on social content strategy and managed daily content creation for clients across social platforms
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Authored a series of company blog posts
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Compiled various competitive analyses for clients; developed standards for influencer outreach within the online tech and hip-hop communities
education
State University of New York, Fashion Institute of Technology
2011
New York, NY
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Bachelor of Science in Advertising and Marketing Communications
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Graduated summa cum laude; Dean’s List
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