TracyLocke New York was asked to increase Smirnoff's relevance during the peak summer season. Our bright, playful, eye-catching displays and POS materials brought these personified Smirnoff Ice bottles to life. I worked on crafting the key messaging and headlines across the creative assets.

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Senior Copywriter: Daniel Phillips

Associate Creative Director: Carrie Barr

Art Director: Noelle O'Brien

Photographer: Claire Benoist
Created at TracyLocke New York

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