As the Creative Director for the Knot Standard marketing team, I oversaw all creative work for our biannual collection launches from 2022-2024.

 

This included crafting all copy and working with my designers on all creative assets, as well as building the key campaign messaging and theme. I also coordinated with internal and external partners on photoshoots, wrote all copy used on site, social, and in our client emails, and collaborated with our Production team on fabric and product selection to be used within the collection itself.

 

In addition, I wrote descriptions for every new men's and women's clothing style within the collection itself, and co-directed the marketing launch, including email deployments, paid media and SEO, social, PR, branded long-form articles, and full site overhauls.